This article will highlight the different product IDs that you will see in Listing Mirror and their purpose. SKUs and UPCs are both product identifiers. They are used in different ways to identify your listings and products. SKU stands for 'Stock Keeping Unit,' which is a personal identifier for a product. UPC stands for 'Universal Product Code,' which is the universal ID for the product. In some cases, a SKU can be changed, while a UPC cannot be customized.
LMSKU or Product SKU
The LMSKU or Product SKU refers to your personal identifier in Listing Mirror. This is the ID that we will use to track your product, and our support team will use it to reference your products.
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Market or Marketplace SKU
Every marketplace will use your Market SKU to reference your products. They will track all of your listings and orders by this SKU. Typically it will be the same as your LMSKU if the listing was created through us, but it may be different if we imported your listings.
If you find that your Market SKU is different than your LMSKU, you will want to link it to your LMSKU. This is important so we can manage your quantity levels correctly across all channels. You can review this article to see how to do this - How to Link Listings
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GTIN- UPC/EAN/ISBN
These are all universal product identifiers. UPC (Universal Product Code), EAN (European Article Number), and ISBN (International Standard Book Number) are examples of a GTIN (Global Trade Item Number), which might vary in length depending on the product type. Every product has at least one of these identifiers that sellers and consumers use to identify the product. In some cases, your UPC can be the same as your SKU, but you will typically want a customized SKU to track your products easily.
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Why Aren't My UPCs Importing from Amazon?
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