A variation listing is a listing that has multiple SKUs that are similar products, but different in specific ways. You will need to have a variation name and a relevant variation value for each of the SKUs in a variation listing. This article is to help describe the relationships between the variation name and the variation value.
The variation name for a variation listing is going to be the general theme of the variations of products. You can think of it as the broad generalization of the difference between each SKU in this listing. For example, if you are selling a picture frame but it comes in 3 sizes, 4x4, 4x6, and 5x7, the general difference between those SKUs is the size. So the variation name would be Size.
The variation value for a SKU is going to be the specific variation of the products. Where variation name is the broad overlaying difference, the variation value is the specific of the name. Using our same example as before. You are selling a picture frame that comes in 3 sizes. The variation name is size, but the variation value is going to be the specific size, so 4x4, 4x6, or 5x7.
The relationship between these two fields should be a little more clear now. When creating these in a listing, you'll also want to make sure you're inputting them into the correct field so the relationship is seen by the marketplace. To help with this, we have the variation name fields numbered, and the variation value fields have the same number scheme. So if variation name 1 is Size, you'll want variation value 1 to have the specific size for that SKU. Where if variation name 2 is Color you'll want variation value 2 to have the specific color for that SKU.
Let's look at a properly set up variation name/value relationship!
Here is a photo frame that comes in different colors and sizes. In the Listings Edit page, you'll see on the left, the Variation Name fields. You'll pick which best describes your listings from these fields.
Then, if you head over to the variations tab, you can select the bulk edit drop down, and choose Variation Value 1.
Here you can change these values to match the SKU on the left, and the variation name 1 you chose. Using that same dropdown, you can choose Variation Value 2.
With the Variation names and values in the correct fields, corresponding correctly to one another, you will have a listing that a customer can easily choose exactly the product they want in an easy manner!
If you have any questions about how variation names and variation values work, please reach out to support!