We are going to go through an entire eBay marketplace listing to show the basics of what it looks like. We made a sample marketplace listing to go through the process.
Images/Title/Description: You can upload images that show your product. The title is what will show customers what your product is. The description is where you will add any additional information about your product.
(this information will most likely already be here if you are syncing from a different channel such as Amazon*)
Category: The category fields are to make sure your product goes to the right place. This way if someone searched for Men's T-shirts, your product would show up. There are three or more sections to the Category fields. Click the arrows on the side to go between them. You should select a gray root category, you cannot end up at a high level category, such as "Clothing, Shoes, & Accessories" in this example.
Variations: Without variations it might take 10 different marketplace listings to sell a T-Shirt in 5 sizes of 2 colors. With variations it ends up as a single marketplace listing, make it easier for customers to browse and saving you listing fees. In this case, we are choosing to vary by two different properties - colors and sizes. This means that the Color and Size of a T-Shirt must be different for each variation listing. For example you could have a Large Red shirt, and a Medium Blue shirt. You cannot have 2 variations that are both Large Red shirts. On eBay you can have up to 5 different variation properties, but generally you will only need to use 1 or 2. In the example here, we are going to use two. Size (Men's) and Color. The two variation properties go in Listing Mirror under Variation Name 1 and Variation Name 2. The order only matters in the order they will appear on eBay.
Let's take a look at our first Variation (our blue shirt). So variation name 1 was size and this shirt is a medium so we can write medium in that field. Variation name 2 was color. In this case, our shirt was blue so we write blue in that field. The way you can make sure you have the right information for each item is to look at the SKU and make sure the information you have down is exactly what you have in your warehouse. Bonus Tip: You really should include things like Color and Size in your SKU names.
Variation Name 1 = Variation Value 1
Variation Name 2 = Variation Value 2
The same goes for our Variation 2 (our green shirt) In this case, it is a Large and green.
Category Custom Fields: the only required fields are those with a red asterisk symbol. Filling in extra fields may help buyers searching for your marketplace listing.
Note: If you choose one of these Category Custom Fields as a Variation Name in the previous step, it will vanish here. This is because these items apply to ALL marketplace listings. For example if you vary by Color (Some shirts are Green, Some Shirts are Blue), it would not make sense to set Color here and say "All shirts are Blue". Instead - You pick "Color" as Variation Name 1, and then fill in each individual items color under Variation Value 1.
IMPORTANT: Save your marketplace listing at the bottom or top of the page when you are finished filling it out. This will save any changes you have done to your listings. Once you have saved your changes you will be able to see them on your marketplace listing in eBay.
Tip: If there is a red asterisk symbol next to a field, make sure you fill that field out. It is a required field for your marketplace listing.