Items on Walmart are listed by their UPC. This means if your listing is for shoes and your UPC belongs to a shirt you will be listing a shirt on the Walmart marketplace. To help identify these errors we offer a Mismatched Titles report for Walmart for under REPORTS at the top of your page. The two main reasons for Mismatched titles are:
- Wrong UPCs - If you believe your UPC belongs to your item you can open a case with Walmart to provide proof of that. See Items and Product Identifiers below.
- Another seller owns the listing - The seller with the best listing holds the buybox. See Items below.