First, make your way over to the eBay page, by selecting the eBay icon as shown below.
From the "eBay Action" box select "Add New Listing" from the dropdown.
Be sure to fill out required information (required information with red asterisk) on all 3 tabs. (Listing, Category and Images)
Once all is saved for the "parent" (or the first marketplace listing you're creating for this variation marketplace listing), click Save Changes.
It will live on the eBay tab, inactive (not listed live on eBay until you activate it... but don't do that quite yet)
To start adding the variations (aka the "child listings"), you will need to select the "edit" button on the eBay tab of the marketplace listing that you want to add variations to.
From there, you will select the "Action" box and from the dropdown, you will select the "Add variation" button. (shown below)
Once you select "Add variation" a dialog box will appear as shown below. Fill out necessary information as shown below.
In the example above, I have added a medium blue shirt variation. (original marketplace listing was for a small blue shirt). Select "Add Variation". When you are finished, you will notice a 4th tab has appeared at the top of the eBay marketplace listing page (variation tab)
Select the "variations" tab. It will show you the original marketplace listing as well as the variations.
Now let's say that you want to add more variations, with different colors of t-shirt. You will follow the same above directions with adding multiple marketplace listings. However since the new variation will be a green shirt, I will show you how to display a green shirt when an eBay user selects it from the dropdown.
You will notice there are now 6 marketplace listings total, 3 blue shirts and 3 green shirts. If we want to display the green shirt a green shirt is selected, then we will need to select the "action" box above and from the dropdown select "Edit Variation Images".
Drag and drop your selected pictures for variation. Select save changes. When you are ready to deploy this variation listing to eBay, you will navigate to the eBay page. You will notice that there is a plug in the corner of the marketplace listing, letting you know that it is currently inactive.
When you are ready, select the plug icon in the top right corner to activate all inactive (parent and children)
Once you've selected the SKUs to be active, it will pend a full sync as shown below.
When the sync is complete, your variation marketplace listing will be live on eBay!
If you have any questions regarding creating a variation marketplace listing on eBay, feel free to reach out to Listing Mirror support